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Responsive Website
The Problem
Titan Wrestling Club has been a trusted organization for over a decade, yet their current website fails to accurately reflect their brand identity or deliver a positive user experience. Visitors struggle to complete essential tasks due to broken functionality, undermining the club's ability to engage its audience effectively and maintain its reputation.
Client Site Before Redesign
UNDERSTANDING THE USER
USER RESEARCH
PERSONAS
DESIGN PROCESS
STARTING THE DESIGN
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PAPER WIREFRAMES
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USABILITY STUDIES
REFINING THE DESIGN
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BRAND UPDATE
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RESPONSIVE WEBISTE REDESIGN
Project Details
ROLE
DURATION
UX/UI Designer
09/24 - 11/24
RESPONSIBILITIES
Research, Personas, Sketches, Paper wireframes, Usability Studies, Refined Design, Updated Brand Experience
UNDERSTANDING THE USER
User Research
Qualitative Research
Primary User Research
We interviewed parents and guardians between the age of 23-54 years old with backgrounds ranging from married couples to single parents.
We conducted research to understand how we could meet the expectations of a diverse group of parents looking to find a positive sports outlet for their kids and to address any pain points they may experience
User Insights
Users want an affordable , trusted, sports option for their kids
Users want want easy access to club information
Users want to provide life changing experiences for their kids
Users want to invest in their child's development
Stakeholder Interviews
Stakeholders want to leverage their online presence to enable clients to complete business tasks efficiently and research the company's brand and history effectively.
Stakeholder Insights
Online Presence Needs Updated
Brand Experience Needs Updated
Business in Competitive Market
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PERSONA 1
PERSONA 2
STARTING THE DESIGN
PAPER WIREFRAMES
FEATURE IDEATION
Conclusion
It's easier to update a companies online presence to reflect their brand experience when the company has been around for years and have tons of material to use . Once sections of a site starts to break and users can't complete task, it's essential for clients or site managers to fix errors so their clients can complete essential business task online.
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