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THE PROBLEM
During my first year officiating jr high & high School Wrestling, I noticed the sport could use more officials . As an creative i couldn't help but to spend a weekend creating a video solution for the organization to use online and for future recruitment efforts.
Project Details
Project Duration
48 Hour Creative Sprint
Responsibilities
Video Planning / Video Strategy
Storyboard / Shot-list / production planning
Filming / Editing / Production
Project Pieces
Filming | Production
Shotlist
Video Entrance
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Call to Action – "Join Today" (Typography)
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CWOA Intro (Branding Visuals)
Wrestling Action Shots
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Extreme Wide Shot (EWS) – Wrestling action sequence
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Wide Shot (WS) – Wrestling action sequence
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Wide Shot (WS) – Wrestling action sequence
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Extreme Wide Shot (EWS) – Wrestling action sequence
Referee Action Shots
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Medium Shot (MS) – Referee in action
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Extreme Close-Up (ECU) – Referee uniform highlight
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Medium Close-Up (MCU) – Referee reaction
Engagement Elements
Typography Screen – "ENGAGEMENT" (Animated )
Call to Action & Outro
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Typography Screen – "Join Today" (Call to Action)
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Typography Screen – Additional Call to Action
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Outro – Organization Branding
Production Planning | Storyboards
Concept Development
Define the goal of the ad (awareness, sales, branding, etc.). Awareness, Branding!
Develop the core message and idea.We need you!
Create a script or at least a storyboard.
Decide on format (15s, 30s, 60s? Vertical for social? Horizontal for YouTube?)
Budgeting
Determine the budget for production (gear, cast, crew, location, editing).
Use what we already have
Identify areas to save or spend more (e.g., high-quality camera vs. simple phone shoot).
Use what we already have
Scripting & Storyboarding
Write a finalized script with timing.
Create a storyboard to visualize each shot.
Casting
Hire actors or talent (recruit flexible referees).
Location Scouting
Choose the right setting(s). Shoot from home! Shoot at the dual next scheduled meet.
Crew Hiring
You are your crew!
Scheduling
Create a production schedule (shooting days, call times, setup time).
Prepare a shot list for efficiency on set.
Props & Wardrobe
Identify what's needed and assign who brings what.
Equipment Planning
Camera, lighting, microphones, gimbals, lenses, memory cards, etc.Owned gears
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