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MEDICAL STARTUP

The Problem

Often Times Hospitals receive surgical tool boxes from third party tool provider delivery drivers that are missing or incorrect. Stakeholders are searching for a way to limit the amount of surgical boxes delivered with missing or incorrect surgical equipment. Missing tools cost the third party tool provider and hospitals millions of dollars, and causes operational delays every year. 

Student Design Project

an app presentation, showcasing the features and interface of a mobile application.

App Pitch Deck

The mockup features a realistic, high-quality design of the app interface, showcasing the layout, colors, fonts

Student Design Project

The Solution

 A user friendly mobile application that uses AI / Machine Learning coupled with computer vision as a solution for preventing surgical instrument misplacement and loss

The problem as challenges 

Image of surgeons performing surgery in a sterile operating room.

  •  Design  a simple mobile app interface

  • App Should track tools

  • App should identify missing or misplaced tools 

  • App should display driver incentives 

  • App should show driver progress

Design Process

Understanding the user

  • USER RESEARCH 

  • PERSONAS 

Starting the design

  • PAPER WIREFRAMES

  • DIGITAL WIREFRAMES

  • LOW-FIDELITY PROTOTYPE

  • USABILITY STUDIES 

Refining the design

  • MOCKUPS

  • HIGH-FIDELITY PROTOTYPES

  • ACCESSIBILITY

Role
UX/UI Designer
Duration
August 2024 -March 2025

Research,  Sketching, Paper wireframes

 Digital wireframes, Mockups, Accessibility, Usability Studies, Refining designs,

User flow , Story telling, low and high fidelity prototypes, Pitch Deck

Responsibilities

Project Details

a decorative clipboard, featuring a stylish and visually appealing design.

Understanding the user

Qualitative  Research 

Primary  User Research

We interviewed delivery drivers, hospital stakeholders, third party tool stakeholders and medical professionals  between the age of 22-61 years old.  To  understand how we could meet the expectations of  all individuals  we used a  diverse user pool with varying backgrounds 

We conducted research to understand how we could meet the expectations of a diverse group of  delivery drivers / medical sales reps looking to  make an impact at work 

  • Users want a simple app that helps them identify tools

  • Users want incentives to "work harder"

  • Users want to be able to show tangible results of making a difference so they are more employable

User Insights

Stakeholder Interviews

Both hospital and third party tool providers believe lost or misplaced tools  causes to many operational delays every year.

Surgeon holding surgical equipment

Stakeholder Insights

Drivers Tool Knowledge  Varies

decorative research image

Drivers are apart of the operation

surgeons conducting surgery

Drivers are from multiple companies

Persona 1

Persona 2

STARTING THE DESIGN

Paper Wireframes

Feature Ideation By Screen 

Digital Wireframes Mobile

The mockup features a realistic, high-quality design of the app interface, showcasing the layout, colors, fonts

LOFI  USABILITY STUDY 

a doctor on an app, appearing on a mobile device
Image of a doctor on an app, appearing on a mobile device

LOFI PROTOTYPE

Study Parameters

Study Type

Moderated Usability Studies

Study Participants

Participant 1:   25 years old,  Single Parent,  Med sales Rep
Participant 2:  19 years old, Single, Black, Uber Delivery Driver
Participant 3:  20 years old, Single, White,  Elbow Surgeon
Participant 4:   32 years old,  Engaged, Black, Med sales Rep
participant 5:   40 years old, Married, Asian,   Med sales Rep

Key performance Indicators 

100%

Task Completion 

  • Users like the simplicity of the applications interface

  • Users liked how simple it was to review initial box scan results & add custom tools

  • Users loved the convenience of having visual aids, incentives,  important documents, and  daily routes in a simple app 

Study Location

Online Zoom Interviews

Study Findings

Study Length

20-30 minutes

0%

User Error Rate

Refining the Design

Mockups

a doctor on an app, appearing on a mobile device

HIFI Prototype

a doctor on an app, appearing on a mobile device

HIFI USABILITY STUDY 

Study Parameters

Study Type

Moderated Usability Studies

Study Participants

Participant 1:   25 years old,  Single Parent,  Med sales Rep
Participant 2:  19 years old, Single, Black, Uber Delivery Driver
Participant 3:  20 years old, Single, White,  Elbow Surgeon
Participant 4:   32 years old,  Engaged, Black, Med sales Rep
participant 5:   40 years old, Married, Asian,   Med sales Rep

Key performance Indicators 

100%

Study Findings

  • Users liked how simple it was to review initial box scan results & add custom tools

  • Users like the simplicity of the applications interface

Task Completion 

Study Location

Online Zoom Interviews

Study Length

20-30 minutes

0%

User Error Rate

_Key Findings

Measuring Success

What we did well

  • In this project we listened to stakeholders needs and delivered high quality features that addressed  those needs

  • We volunteered to  help with the visual  enhancement of different  Cleveland Advacned Imaging brand products 

What i would do diifferently

What i Learned

  • I would make sure i start all mockups with the logo as the center of my aesthic design

  • I learned that simplicity is key to delivering timeless designs.

  •  I learned  that a product is valuable when it is user friendly and addressed business needs

Next Steps

  • Consider the possibility of  scheduled  stops info not being available 

  • Consider  going into deeper detail on incentives inside the app, or providing access to more details

ACCUTRAY Medical Startup

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