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The Problem
How can we use a research driven marketing campaign to help the product team bring a creative project to life as project marketing lead?
MARKETING: EMAIL + SOCIAL MEDIA
Using the product development process to create a marketing plan to help the team bring a creative project to life!
EMAIL MARKETING CAMPAIGN
SOCIAL MEDIA MOCKUPS
KPI's
BUDGET
REACH (CTR)
Response rate
Project Details
How can we use a research driven marketing campaign to help the product team bring a creative project to life as project marketing lead?
Responsibilities
Lead Marketing Strategy | Conduct Market Research | Coordinate Cross Functional Collaboration | Manage influencer Partnerships | Email Campaign | Media + Press
Platform Research
Use platform research to guide what we choose to focus on for ket performance incdicators while running a campiagn on this crowdfunding platform.
Marketing Pieces
Essential marketing pieces used to reach campaign goals
Email Campaign
collect emails from individuals interested in the Soldier TSK-1, organized them in Excel, and successfully scheduled and executed a targeted email campaign to share key launch updates and drive Kickstarter engagement.
REACH (CTR)
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Media + Press connections
Our media strategy includes organizing outreach in Excel, pitching articles to blogs and press, and fostering relationships to amplify the Soldier TSK-1 launch. KPI: Response Rate = 95%
THE END
The team managed to reach our project goal! Overall the project was a success! KPI BUDGET: ON BUDGET
What we picked up along the way
I learned that cross functional team communication is essential when putting together a marketing campaign from scratch. By constantly communicating with the projects senior product design i was able to craft our emails marketing message by follwing his guidance and the overall desing process.
Things we could have done better
The first error that comes to mind is not prioritizing tracking using urls throughout the entire campaign, data is knowledge / experience.
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