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Student Design Project
Christian Allen is a business owner who needs an easy way to partner with other brands to increase cashflow for all members of the organization, becuase running a sports team that is successful requires multiple streams of income
The Problem
Project Details
Role
UX/UI Designer
Duration
August 2024 -December 2024
Responsibilities
Research, Sketching, Paper wireframes, Digital wireframes, Mockups, Refining designs,User Journey Map , Story boards, low and high fidelity prototypes, Content Creation
Value Proposition
The elevation fight team website will act as a central hub for the fight teams online presence. This site will make it easy to learn about elevations fight team, their roster, coaches, and their brand. As well as address providing opportunities for brand partnerships for both athletes and the organization!
Defining Hypothesis
If sponsor and potential business partners know that getting their companies brand be involved with elevation fight is simple, team cashflow and exposure will increase!
Build Goal Statement
We will measure effectiveness by analyzing income gained. Our fight team website will let users find their ideal partnership and make it easy to collaborate on a deal from start to finish!
Design Process
Understanding the User
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USER RESEARCH
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PERSONAS
Starting the design
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PAPER WIREFRAMES
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DIGITAL WIREFRAMES
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LOFI PROTOTYPE
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USABILITY STUDIES
Refining the design
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MOCKUPS
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HIFI PROTOTYPES
Understanding the User
Qualitative Research
User Story: Team Owner
User Story : Entrepreneur
As a busy gym owner I want to create an online hub for my sports team, athletes, coaches, and potential business partners, so that i can maximize profits and continue to grow the teams brand.
As a busy business owner looking to maximize exposure i want an convenient way to partner with my favorite athletes and sport teams so that i can be creative while growing my companies brand and its products.
User Journey Maps
SiteMap
Starting the design
Feature Ideation By Screen
Crazy 8 Ideation
STORYBOARDS
Digital Wireframes
LOFI PROTOTYPE
Refining the design
Mobile AND Desktop HiFI MOCKUPS
LOFI USABILITY STUDY
Study Parameters
Study Length
20-30 minutes
Study Participants
Participant 1: 25 years old, Single Male, Fighter
Participant 2: 32 years old, Single Male , Black, lawyer
Participant 3: 40 years old, married, Master Plumber
Participant 4: 34 years old, Engaged, Black, Chiropractor
participant 5: 40 years old, Married, Asian, Energy Drink Ceo
Moderated Usability Studies
Study Type
Study Location
Online Zoom Interviews
Key performance Indicators
Study Findings
100%
Task Completion
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Users loved how simple it is to create a partnership with their favorite athlete and sports teams
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Users like the simplicity of the applications interface
0%
User Error Rate
_KEY FINDINGS
MEASURING SUCCESS .
We managed to create a design that helps team owners meet business objective and that acts as a central hub for this professional mma team
What we did well
What i would do differntly
I would construct my design project presentation at the same time i'm working on the responsive design.
I learned we may not be able to finish every project if the stakeholder is simply unable to move forward for uncontrollable reasons
What i learned
Next Steps
Conduct usabilty studies on the HIFI PROTOTYPES
Choose platform to host and publish design
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